NewFronts and Upfronts

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TelevisaUnivision unveils Gen Z-first strategy in upfront pitch

TelevisaUnivision is taking a page from social media for its upfront announcements, showcasing a slate of one-minute shows, vertical video products and potentially leaning into the video podcast trend.

TelevisaUnivision unveils Gen Z-first strategy in upfront pitch

Opinion

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Are you building a badge brand—or a badgering brand?

Brands that once charmed their way into our hearts have become badgers, forsaking creativity for cloying repetition that wears down our resistance, M.T. Fletcher writes.

The value of long-term brand building in an AI world

The short-term benefits of long-term thinking.

3 strategies to balance marketing and single motherhood

How structure and self-compassion allowed a single mom to build a career while raising twins.