Creativity

Ad Age’s daily coverage of the industry’s top creative work, trends, people and companies.
Roundup
7 creative campaigns to know about today

See Liquid Death’s spot with Tony Hawk’s severed head and Harry’s short film introducing a razor 10 years in the making.

7 creative campaigns to know about today
Work
AI makes our terrible world awesome, says Pika’s insane post-apocalypse ad
AI makes our terrible world awesome, says Pika’s insane post-apocalypse ad
Work
Apple’s ‘Mac to School’ ads, directed by Olivia Wilde, offer wry takes on college life
Apple’s ‘Mac to School’ ads, directed by Olivia Wilde, offer wry takes on college life
Opinion
Are you building a badge brand—or a badgering brand?
Are you building a badge brand—or a badgering brand?

Featured

Creativity
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work

CEO Britton Upham and Chief Creative Officer Tim Roan discuss the Good Job Trophy and why the industry needs more camaraderie.

McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
2025 Creativity Awards
Introducing the winners of the 2025 Ad Age Creativity Awards
Introducing the winners of the 2025 Ad Age Creativity Awards
Creativity
Director Michael Gracey on his career in commercials, from Evian to Apple
Director Michael Gracey on his career in commercials, from Evian to Apple

There are no stories in the River Offset Block

Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
Brand Marketing
How brands are investing in local marketing—and why it’s so important
TV Upfront
Amazon 2025 upfront pitch—what to know about shoppable TV and sports packages