Newfronts

Inside LinkedIn’s first NewFronts presentation and fast-growing creator strategy

Helping brands reach their audiences in new ways with video from top creators and publishers
LinkedIn pitched itself as a "video-first" platform at its first NewFronts presentation, highlighting ad offerings such as the ability for B2B brands to run pre-roll ads on new creator-hosted shows. (LinkedIn)
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By:
Gillian Follett
May 06, 2025 09:30 AM

Featured Stories

TV Upfront
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch
TV Upfront

TelevisaUnivision is taking a page from social media for its upfront announcements, showcasing a slate of one-minute shows, vertical video products and potentially leaning into the video podcast trend.

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By:
Parker Herren
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch
Brand Marketing
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Brand Marketing
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Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
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By:
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Creator and influencer trends brand marketers need to know about right now
Brand Marketing
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
Brand Marketing
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E.J. Schultz
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends