Possible Conference

Tariffs at Possible—ad leaders confront disruption in retail, ad tech and upfronts

Michael Kassan, Founder & CEO of 3C Ventures (left), and John Furner, President & CEO of Walmart Inc., at Possible in Miami Beach.
(From left) Michael Kassan, founder & CEO of 3C Ventures (left), and John Furner, president & CEO of Walmart Inc., at Possible in Miami Beach. (John Salangsang)
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By:
Garett Sloane
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By:
Jack Neff
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By:
Gillian Follett
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By:
Parker Herren
April 30, 2025 09:00 AM

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TV Upfront
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TelevisaUnivision is taking a page from social media for its upfront announcements, showcasing a slate of one-minute shows, vertical video products and potentially leaning into the video podcast trend.

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By:
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TelevisaUnivision unveils Gen Z-first strategy in upfront pitch
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Brand Marketing
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
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E.J. Schultz
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends