Marketer's Brief

How Roundel is leading retail media 3.0 with data, scale and shopper trust

Publishing Partner:
Roundel
a side-by-side photo shows a close up of an in store screen advertising for good and gather brand products and a wide shot of a kiosk in a Target store
At Target stores in-store activations like digital screens, product sampling and branded experiences, which are increasingly being tied back to media measurement and online engagement. (Roundel)
JD
By:
John Dioso
April 28, 2025 03:01 PM

Featured Stories

TV Upfront
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch
TV Upfront

TelevisaUnivision is taking a page from social media for its upfront announcements, showcasing a slate of one-minute shows, vertical video products and potentially leaning into the video podcast trend.

PH
By:
Parker Herren
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch
Brand Marketing
How brands are investing in local marketing—and why it’s so important
Brand Marketing
BD
By:
Brandon Doerrer
How brands are investing in local marketing—and why it’s so important
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
Influencers & Creators
GF
By:
Gillian Follett
Creator and influencer trends brand marketers need to know about right now
Brand Marketing
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
Brand Marketing
ES
By:
E.J. Schultz
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends