Agencies

Madwell’s closure—what marketers can learn about assessing agency financial risk

Ann illustration of a person ripping up a contract with Madwell at the top.
Madwell's abrupt closure raises questions around agencies' transparency with clients. (Ad Age illustration/Adobe Stock photo)
EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
|
May 02, 2025 05:51 PM

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Agencies
Madwell’s closure—what marketers can learn about assessing agency financial risk
Agencies

There are various ways marketers can evaluate their agency partners’ financial fitness.

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