Agencies

This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’

A stock photo showing a close-up of un-shelled peanuts that are beside shelled peanuts that are beside a peanut butter spread.
A recent study by the NPB found that 65% of millennials eat peanut butter at least once per week, up from 59% in 2021. (FREEPIK)
BB
By:
Brian Bonilla
May 16, 2025 09:30 AM

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