Accounts in Review

Bayer launches global creative and media review

Bayer AG logo
Bayer AG is taking a fresh look at its agency support. (BullRun - stock.adobe.com)
EL
By:
Ewan Larkin
May 05, 2025 07:46 PM

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Advertisers, internet giants and ad tech companies to meet as brands shift marketing strategies on the fly to account for unpredictable tariffs.

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WPP to rebrand GroupM as WPP Media
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WPP to rebrand GroupM as WPP Media