Agency Report 2024—Revenue by client sector

Share of worldwide business from different client sectors for five major agency holding companies from Ad Age Agency Report 2024. Ad Age All Access subscribers can download an Excel sheet with expanded data on the 30 biggest agency companies. More from the Agency Report: Revenue for agency companies is growing modestly, and U.S. advertising employment is near an all-time high. Ad Age Agency Report 2024 Revenue and analysis for agency companies Click here Revenue by client sector Share of worldwide business from different client sectors in 2023 and 2022 for five major agency holding companies. 2023 share 2022 share 2023 $ million 2022 $ million WPP Consumer goods, food, beverage Consumer packaged goods 27% 24% $3,983 $3,501 Technology, telecom, media Tech and digital services 18% 19% 2,581 2,772 Telecom, media and entertainment 6% 7% 944 1,021 Health care Health care and pharma 12% 12% 1,770 1,750 Financial services Financial services 6% 6% 915 875 Automotive Automotive 10% 10% 1,519 1,459 Retail Retail 9% 10% 1,357 1,459 Travel, leisure, entertainment Travel and leisure 4% 3% 516 438 Other Government public sector and non-profit 3% 3% 369 438 Other 5% 6% 797 875 Total 100% 100% $14,751 $14,587 Revenue less pass-through costs (net revenue). Based on stated shares by client sector as defined by WPP for clients representing 77% of total revenue less pass-through costs in 2023 and 76% of total revenue less pass-through costs in 2022. Dollar figures calculated by Ad Age to show what revenue split would look like if 100% of total revenue less pass-through costs matched the stated shares. 2023 share 2022 share 2023 $ million 2022 $ million Publicis Groupe Consumer goods, food, beverage Food and beverage 13% 12% $1,843 $1,591 Non-food consumer products 11% 11% 1,559 1,458 Technology, telecom, media Telecommunications, media and technology 12% 13% 1,701 1,723 Health care Health care 14% 13% 1,984 1,723 Financial services Financial 14% 15% 1,984 1,988 Automotive Automotive 15% 15% 2,126 1,988 Retail Retail 10% 10% 1,417 1,325 Travel, leisure, entertainment Leisure and travel 4% 4% 567 530 Other Public sector and other services 4% 4% 567 530 Energy and manufacturing 3% 3% 425 398 Total 100% 100% $14,173 $13,254 Net revenue. Based on stated shares by client sector as defined by Publicis for 3,641 clients representing 91% of total net revenue in 2023 and 3,620 clients representing 92% of total net revenue in 2022. Dollar figures calculated by Ad Age to show what revenue split would look like if 100% of total net revenue matched the stated shares. 2023 share 2022 share 2023 $ million 2022 $ million Omnicom Group Consumer goods, food, beverage Food and beverage 15% 14% $2,204 $2,000 Consumer products 8% 8% 1,175 1,143 Technology, telecom, media Technology 8% 11% 1,175 1,572 Telecommunications 4% 5% 588 714 Health care Pharmaceuticals and health care 16% 16% 2,351 2,286 Financial services Financial services 8% 7% 1,175 1,000 Automotive Auto 12% 10% 1,763 1,429 Retail Retail 6% 6% 882 857 Travel, leisure, entertainment Travel and entertainment 6% 7% 882 1,000 Other Government 4% 3% 588 429 Services 3% 2% 441 286 Oil, gas and utilities 2% 2% 294 286 Not‑for‑profit 1% 1% 147 143 Education 1% 1% 147 143 Other 6% 7% 882 1,000 Total 100% 100% $14,692 $14,289 Revenue. Based on stated shares by client sector as defined by Omnicom for total revenue. Dollar figures calculated by Ad Age. Omnicom does not disclose net revenue. 2023 share 2022 share 2023 $ million 2022 $ million Interpublic Group of Cos. Consumer goods, food, beverage Food and beverage 8% 8% $752 $756 Consumer goods 8% 8% 752 756 Technology, telecom, media Tech and telecom 12% 15% 1,128 1,417 Health care Health care 29% 28% 2,726 2,646 Financial services Financial services 14% 13% 1,316 1,228 Automotive Auto and transportation 9% 8% 846 756 Retail Retail 10% 10% 940 945 Other Other 10% 10% 940 945 Total 100% 100% $9,401 $9,449 Revenue before billable expenses (net revenue). Based on stated shares by client sector as defined by Interpublic for top 500 clients representing about 85% of total revenue before billable expenses (net revenue). Dollar figures calculated by Ad Age to show what revenue split would look like if 100% of total revenue before billable expenses matched the stated shares. 2023 share 2022 share 2023 $ million 2022 $ million Dentsu Group Consumer goods, food, beverage Food, beverages, tobacco 14.2% 14.1% NA NA Household, personal products 17.3% 14.2% NA NA Apparel, consumer durables 5.7% 5.8% NA NA Technology, telecom, media Technology equipment, office supplies 3.0% 2.9% NA NA Information, telecom, mass media, software 11.3% 13.4% NA NA Health care Pharmaceuticals, medical supplies 6.3% 7.7% NA NA Financial services Finance, insurance 7.2% 7.3% NA NA Automotive Automobiles, related products 9.1% 10.2% NA NA Retail Distribution, retailing 9.9% 9.1% NA NA Travel, leisure, entertainment Transportation, leisure 2.7% 1.8% NA NA Other Government, organizations, professional services 1.5% 2.1% NA NA Food services, other consumer services 7.7% 7.8% NA NA Other 4.1% 3.6% NA NA Total 100.0% 100.0% $8,168 $8,579 Total row dollar figures are Dentsu Group net revenue. Share calculated by Ad Age based on net sales (turnover) by client sector as defined by Dentsu Group for Dentsu Inc. (Japan) and about 70% of total client net sales in international (non-Japan) markets. Turnover is gross amount billable to clients handled by Dentsu Group on behalf of clients, with net of discounts, valued-added taxes and other sales-related taxes. Source: Ad Age Datacenter (Ad Age Agency Report 2024). Numbers rounded. AdAge.com/agencyreport2024 About Agency Report: AdAge.com/aboutagencyreport2024 © Copyright 2024 Crain Communications Inc. The data and information presented is the property of Crain and others and is protected by copyright and other intellectual property laws. For personal, non-commercial use only, which must be in accordance with Ad Age's Terms and Conditions at AdAge.com/terms. Archiving, reproduction, redistribution or other uses are prohibited. For licensing arrangements, please contact lpicariello@crain.com. 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Agency Report 2024—Revenue by client sector

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