Datacenter

World’s Largest Advertisers 2024—Global ad spending growth over time

Total ad spending for the world’s top 100 advertisers rose 4.9% in 2023. (Ad Age composite)
BJ
By:
Bradley Johnson
December 09, 2024 10:24 AM

Featured Stories

TV Upfront
8 streaming and CTV predictions for the TV upfronts
TV Upfront

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

PH
By:
Parker Herren
8 streaming and CTV predictions for the TV upfronts
Brand Marketing
Marketing hiring shows signs of slowing—plus, a look at key openings paying more than $200,000
Brand Marketing
ES
By:
E.J. Schultz
Marketing hiring shows signs of slowing—plus, a look at key openings paying more than $200,000
Possible Conference
NFL CMO on reaching youth and diverse consumers through philanthropic marketing
Possible Conference
PH
By:
Parker Herren
NFL CMO on reaching youth and diverse consumers through philanthropic marketing
Retail
Sam’s Club introduces a host of new measures amid retail metrics scrutiny
Retail
JN
By:
Jack Neff
Sam’s Club introduces a host of new measures amid retail metrics scrutiny