Brand Marketing

Why brand misinformation is on the rise in the AI era—and how marketers should fight it

Sephora, Coca Cola, Burger King, OXO logos caught in web
Brands are caught in a web of misinformation. (AdAge Illustration/Adobe Stock)
AP
By:
Adrianne Pasquarelli
May 14, 2025 10:00 AM

Featured Stories

TV Upfront
HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook
TV Upfront

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.

PH
By:
Parker Herren
HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook
Social Media
Why national park fans are getting steamy on TikTok
Social Media
EW
By:
Erika Wheless
Why national park fans are getting steamy on TikTok
AI
Inside Superside’s pitch deck for building brand AI models
AI
AH
By:
Asa Hiken
Inside Superside’s pitch deck for building brand AI models
Brand Marketing
Why brand misinformation is on the rise in the AI era—and how marketers should fight it
Brand Marketing
AP
By:
Adrianne Pasquarelli
Why brand misinformation is on the rise in the AI era—and how marketers should fight it