Brand Marketing

What the new China tariff flip-flop means for brands

People dressed in blue jeans and carrying shopping bags walk across a crosswalk.
A shopper carries a Macy's bag in San Francisco, California. Retailers and other brands face continued uncertainty, even with the newly lowered tariffs on Chinese goods. (David Paul Morris/Bloomberg)
AP
By:
Adrianne Pasquarelli
May 14, 2025 10:00 AM

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