Brand Marketing

The world’s 10 most valuable brands—plus 7 that are on the rise

Gold background with logos of Hilton, Uniqlo, Chipotle, ChatGPT
Hilton, Uniqlo, Chipotle and ChatGPT are among brands making their first appearance on the BrandZ Most Valuable Global Brands report. (AdAge Illustration/Adobe Stock)
May 15, 2025 02:00 PM