Food & Beverage

Cracker Barrel CMO on the brand’s transformation—and how it’s going after Gen Z

The exterior of a Cracker Barrel at dusk
Cracker Barrel is trying to make the brand more modern while tapping into nostalgia for consumers young and old. (Art Meripol/Art Meripol)
EW
By:
Erika Wheless
May 20, 2025 09:30 AM

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