Newfronts

How Tubi is positioning its ad products for buyers leaving traditional TV

Three people sit at a conference table in a modern office setting. The person on the left wears a camouflage hat and a pink furry jacket, with a bag of chips on the table in front of them. The middle person wears a blue jacket decorated with patches, and the person on the right wears a yellow top with the words “SWEETEST DAY.” Highlighted labels indicate items (camouflage hat, bag of chips), sentiment (neutral), and location (office setting). A logo for Tubi and the text “THE Z-SUITE” appear on the image.
The streaming platform will use Tubi Moments for contextual ad targeting. (Tubi)
PH
By:
Parker Herren
May 06, 2025 09:01 PM

Featured Stories

Accounts in Review
Ikea hires David and Alma following a fiercely contested US agency review
Accounts in Review

The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

EL
By:
Ewan Larkin
BB
By:
Brian Bonilla
Ikea hires David and Alma following a fiercely contested US agency review
TV Upfront
NBCU to sell Versant ads—what Comcast’s cable spinoff means for media buyers
TV Upfront
PH
By:
Parker Herren
NBCU to sell Versant ads—what Comcast’s cable spinoff means for media buyers
Retail
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Retail
AP
By:
Adrianne Pasquarelli
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Creativity
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Creativity
TN
By:
Tim Nudd
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work