TV Upfront

HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook

“The White Lotus” season 3 stars Leslie Bibb, Carrie Coon and Michelle Monaghan on stage at WBD upfront
“The White Lotus” season 3 stars Leslie Bibb, Carrie Coon and Michelle Monaghan open the show, talking about the “White Lotus” effect. (Parker Herren)
PH
By:
Parker Herren
May 14, 2025 02:54 PM

Featured Stories

TV Upfront
HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook
TV Upfront

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.

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By:
Parker Herren
HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook
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