TV Upfront

TV Upfronts 2025—everything marketers need to know, from tariff impact to dominant themes

Benson Boone performs onstage during YouTube Brandcast 2024 at David Geffen Hall on May 15, 2024 in New York City.
Benson Boone was a headliner at YouTube's 2024 Brandcast event (Noam Galai/Noam Galai/Getty Images for YouTube)
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By:
Parker Herren
May 12, 2025 03:00 PM

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TV Upfront
YouTube Brandcast stars MrBeast and other creators
TV Upfront

This year, YouTube’s message was a little different at its Brandcast event.

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YouTube Brandcast stars MrBeast and other creators
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Why brand misinformation is on the rise in the AI era—and how marketers should fight it
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What the new China tariff flip-flop means for brands
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Adrianne Pasquarelli
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Inside Superside’s pitch deck for building brand AI models
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Inside Superside’s pitch deck for building brand AI models