TV Upfront

YouTube Brandcast stars MrBeast and other creators

A crowd of YouTube fans stand behind a rope line holding signs on a red carpet as they wait to see creators make an appearance at Brandcast, which is an annual showcase of new programs and content on the video site.
YouTube fans crowd the red carpet at Brandcast on Wednesday in New York. (Dimitrios Kambouris/Getty Images for YouTube)
GS
By:
Garett Sloane
May 15, 2025 02:09 AM

Featured Stories

Agencies
Agency layoffs—how to know if you’re at risk and what to do next
Agencies

Ad Age asked talent experts what people should expect when agencies undergo layoffs, including what the legal process looks like and what roles might be most vulnerable.

LR
By:
Lindsay Rittenhouse
Agency layoffs—how to know if you’re at risk and what to do next
Datacenter
How this year’s ad job losses might foreshadow a recession—visualizing prior downturns
Datacenter
BJ
By:
Bradley Johnson
How this year’s ad job losses might foreshadow a recession—visualizing prior downturns
Influencers & Creators
22 creator marketing experts share advice for emerging B2B talent
Influencers & Creators
BD
By:
Brandon Doerrer
22 creator marketing experts share advice for emerging B2B talent
Influencers & Creators
Creators move to the center of upfront and NewFront pitches
Influencers & Creators
GF
By:
Gillian Follett
|
BD
By:
Brandon Doerrer
Creators move to the center of upfront and NewFront pitches