Influencers & Creators

22 creator marketing experts share advice for emerging B2B talent

3D illustration of a public speaker giving a speech
Creator marketing experts advise a new wave of B2B talent entering the industry. (Abobe)
BD
By:
Brandon Doerrer
May 15, 2025 09:00 AM

Featured Stories

Agencies
Agency layoffs—how to know if you’re at risk and what to do next
Agencies

Ad Age asked talent experts what people should expect when agencies undergo layoffs, including what the legal process looks like and what roles might be most vulnerable.

LR
By:
Lindsay Rittenhouse
Agency layoffs—how to know if you’re at risk and what to do next
Food & Beverage
Why Casamigos’ growth suddenly fizzled—and how the brand plans to bounce back
Food & Beverage
JS
By:
Jon Springer
Why Casamigos’ growth suddenly fizzled—and how the brand plans to bounce back
Datacenter
How this year’s ad job losses might foreshadow a recession—visualizing prior downturns
Datacenter
BJ
By:
Bradley Johnson
How this year’s ad job losses might foreshadow a recession—visualizing prior downturns
Influencers & Creators
22 creator marketing experts share advice for emerging B2B talent
Influencers & Creators
BD
By:
Brandon Doerrer
22 creator marketing experts share advice for emerging B2B talent