Influencers & Creators

Creator and influencer trends brand marketers need to know about right now

Three screenshots of social media posts – from left, a photo of influencer Nina Pool holding an orange Byoma bottle, a photo of fitness influencer Ashton Hall dunking his head into a bowl of ice water; and creator Madeline Salazar sitting in front of the camera with clips from her past videos sliding across the screen behind her.
Byoma's in-store displays featuring beauty influencer Nina Pool, Ashton Hall's morning routine video for the Jacksonville Jaguars and TikTok's new generative AI feature are some of this week's creator economy headlines. (TikTok @byoma, Instagram @jaguars, Instagram @immadsal)
GF
By:
Gillian Follett
May 20, 2025 09:30 AM

Featured Stories

Social Media
Duolingo deletes its TikTok and Instagram posts amid AI backlash
Social Media

Duolingo scrubbed all of the posts from its TikTok and Instagram channels as the brand continues to face backlash for its CEO's announcement that it's going "AI-first."

GF
By:
Gillian Follett
Duolingo deletes its TikTok and Instagram posts amid AI backlash
Retail
15 retail media executives advertisers should know
Retail
AP
By:
Adrianne Pasquarelli
15 retail media executives advertisers should know
Food & Beverage
Cracker Barrel CMO on the brand’s transformation—and how it’s going after Gen Z
Food & Beverage
EW
By:
Erika Wheless
Cracker Barrel CMO on the brand’s transformation—and how it’s going after Gen Z
Tech Power List
Introducing Ad Age’s Tech Power List 2025
Tech Power List
GS
By:
Garett Sloane
Introducing Ad Age’s Tech Power List 2025