Influencers & Creators

Creator and influencer trends brand marketers need to know about right now

Three social media posts – Law Roach at a Vaseline event, two members of Katseye applying Glossier's new lip oil and a girl on the Empire State Building's social media team looking at the camera.
Vaseline's Met Gala partnership with stylist Law Roach, Glossier's YouTube vlog with the girl group Katseye and the Empire State Building's pushback on Duolingo's use of AI are some of this week's creator economy headlines. (Instagram @vaseslinebrand, @glossier, tiktok @empirestatebldg)
GF
By:
Gillian Follett
May 13, 2025 09:00 AM

Featured Stories

TV Upfront
Takeaways from Disney’s upfront
TV Upfront

The media company addressed economic uncertainty and highlighted its ESPN streamer.

PH
By:
Parker Herren
Takeaways from Disney’s upfront
Brand Marketing
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
Brand Marketing
ES
By:
E.J. Schultz
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
TV Upfront
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch
TV Upfront
PH
By:
Parker Herren
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch
Brand Marketing
How brands are investing in local marketing—and why it’s so important
Brand Marketing
BD
By:
Brandon Doerrer
How brands are investing in local marketing—and why it’s so important