Influencers & Creators

The 5 creator marketing metrics that matter most in 2025—here’s what to know

A captivating image of a shopping cart with a variety of social media like and heart icons rising from it, reflecting the influence of digital interactions on the e-commerce experience. The varying sizes of the icons symbolize different levels of online engagement, from casual likes to more intense emotional approval. The floating icons represent the growing role of social media in shaping consumer behavior and product visibility. This visual is perfect for illustrating the connection between online feedback, digital shopping habits, and the power of social media in influencing purchasing decisions.
Influencer marketers are examining campaign performance more closely as the industry matures—and as influencer marketing budgets soar. (Getty Images)
GF
By:
Gillian Follett
May 20, 2025 09:00 AM

Featured Stories

Social Media
Duolingo deletes its TikTok and Instagram posts amid AI backlash
Social Media

Duolingo scrubbed all of the posts from its TikTok and Instagram channels as the brand continues to face backlash for its CEO's announcement that it's going "AI-first."

GF
By:
Gillian Follett
Duolingo deletes its TikTok and Instagram posts amid AI backlash
Retail
15 retail media executives advertisers should know
Retail
AP
By:
Adrianne Pasquarelli
15 retail media executives advertisers should know
Food & Beverage
Cracker Barrel CMO on the brand’s transformation—and how it’s going after Gen Z
Food & Beverage
EW
By:
Erika Wheless
Cracker Barrel CMO on the brand’s transformation—and how it’s going after Gen Z
Tech Power List
Introducing Ad Age’s Tech Power List 2025
Tech Power List
GS
By:
Garett Sloane
Introducing Ad Age’s Tech Power List 2025