Opinion

How brands can personalize ads without invading privacy

Instacart's illustrated promo showing three smartphones displaying Eureka Farms ads, which were created using Instacart's new AI-powered automation tool that helps brands of all sizes create high-performing ad campaigns on Instacart.
By focusing on cart context and declared intent, Instacart personalizes discovery experiences at the moment, not over time. (INSTACART)
CG
By:
Caroline Giegerich
April 21, 2025 09:30 AM

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