WeatherTech - American Factory

In its fifth consecutive Super Bowl spot, auto mat maker WeatherTech used the big game to once again emphasize its commitment to manufacturing in America. The 30-second commercial, created with its agency Pinnacle Advertising, showed construction workers erecting a wall (which some viewers interpreted as a reference to the wall Donald Trump had made the cornerstone of his presidential run) that would later be part of a new WeatherTech facility. It’s all done beneath a billowing American flag. At the end it read: “At WeatherTech we built our new factory right here in America. Isn’t that the way it’s supposed to be?” The ad ran in the second quarter. BRAND: WeatherTech YEAR: 2018 AGENCY: Pinnacle Advertising SUPERBOWL: LII QUARTER AIRED: Q2

WeatherTech - American Factory

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