2016 Digital Conference Day 2: 400pm - Marketers Playbook Investing in Storytelling
2016 Digital Conference Day 2: 400pm - Marketers Playbook Investing in Storytelling Consumers expect brands to move at their ever-increasing pace with marketing that captures their attention in inventive ways. With the recent “Why?” campaign, Samsung is answering the call of consumers by investing in disruptive storytelling. Hear how the company is writing a new marketing playbook that is at the intersection of technology and humanity.