SB2023 | NFL Super Bowl LVII Commercial Run With It
SB2023 | NFL Super Bowl LVII Commercial Run With It In an ode to the “women pushing the sport forward,” the NFL’s halftime spot stars Diana Flores, Team Mexico Women’s Flag Football quarterback, whose sprint through 90 frenetic seconds of action is not just wildly entertaining, but very much embodies the NFL’s audience growth strategy.Stunts, gags and inspired cameos—including Billie Jean King, MrBeast and Davante Adams in a parrot suit—add just the right pace to the proceedings, as directed by Super Bowl veteran Bryan Buckley of Hungry Man. But beyond all that, the commercial speaks to inclusivity in a manner that’s spot-on for a sport that’s looking to appeal to a more diverse fan base.The spot was created by agency 72andSunny.Brand:NFLAgency:72andSunnyQuarter:HalftimeSuper Bowl:LVIIYear:2023